Andreea d'Albon - Squad Case Study

01 Overview

Project at a glance

About the Project

The project centralizes the management of tasks, projects, and workflows in a collaborative space, tailored for efficient asynchronous work. It harnesses generative AI to enable semantic searches across the company's historical data, thereby automating the creation of an extensive knowledge base.

My Role

I worked as a UX/UI Designer, focusing on delivering human-centered design experiences and developing visually appealing designs

My Contribution

I designed and improved the website with new features, created innovative UX/UI designs, made wireframes and prototypes, and conducted A/B testing

Software used

I used Figma for prototyping, wireframing, and design, FigJam for user flows, and Canva for logos and illustrations

02 Solution

Live Demo Solution for Squad

1
Problem

The process of logging in and viewing the application takes too long, new users are losing interest.
2
Process

Prototyping and A/B testing with live demo and without.
3
Solution

Creating an instant live demo button that does not require creating an account.
Outcome

Significantly increased viewing volume, with users being more inclined to create an account after seeing the live demo.

See live demo

03 Process

User Flow

Below, you can check out my user flow diagram created in FigJam. This diagram was key in outlining the user journey and figuring out the experience and flow before beginning the wireframe design.